Product management

4 x 4 innovatiematrix

Aug 27: Life Cycle Management: from product portfolio to market strategy

In this article I show how you can optimize product life cycle management by looking at it from an innovation perspective. By combining different models, namely the 3 Horizons model, the Ansoff model, the BCG matrix and the 4x4 innovation matrix, I come to 12 possible product strategies that you can apply within product life cycle management.