How we can help you

Pimcy Innovation & Portfolio Management covers, together with its network partners, the entire scope of:

  • (innovation) strategy, where do we want to go and why?
  • portfolio management, how do we ensure that we do the right things and do this in the right way?
  • innovation process, how do we get from idea to realization?
  • innovation accounting, how do we measure that we are successful?
  • tools and techniques, which tools and techniques do we use when and how do we apply them in our context?
  • team dynamics, how do you ensure a good team composition and healthy team dynamics?
We help you to organize and embed innovation in service, product or business model in a better way. The result is an acceleration of innovation, an increased innovative capacity and motivated employees.
Of the product introductions fail. Plenty of room for improvement!
OUR 5 Ps
Practically oriented
Passion for our profession
What do we do?
Our way of working
If you are interested in one of our services, we will first do an extensive intake interview. We prefer to do this virtually. This way we can quickly see if there is a click and whether we can do something for you.
First proposal
Based on the intake, we come to an initial proposal. Often there are still several options. In a second meeting we will then determine which options best suit your needs.
We make a proposal with the investment picture. If desired, we explain the proposal in more detail. The proposal is then accepted.
To work
The quotation has been approved, we can get started! Together we agree on concrete timelines and start with an interactive, transparent and pleasant collaboration!

The Pimcy Team

Pimcy Innovation & Portfolio Management is a network organization of pragmatic innovation professionals and companies. Nobody can know everything, and it is precisely diversity in backgrounds, approach and knowledge that contribute to success.

Pimcy has provided workshops for a wide variety of clients, set up training courses, organized / supported innovation processes, organized events, set up ideas competitions and carried out innovation and portfolio consultancy assignments. We use our team members for this and also work with innovation partners.

Joyce Oomen (NL / BE)
Founder & Innovation accelerator

Joyce is a innovation and portfolio management consultant/ facilitator with extensive knowledge and experience in the field of innovation management, portfolio management, service design thinking and innovation management software selection & implementation. She founded Pimcy in 2015. She is organizationally strong and result-oriented. Words that characterize Joyce are curious, pragmatic, energetic, challenging and cheerful. Joyce focuses on innovation process, portfolio management, workshop facilitation, tools and techniques. 

Peter supports companies and organizations in developing innovative capacity resulting in more visibility, grip and results from innovation. In other words, achieving innovation excellence. He is also a teacher at Rotterdam University of Applied Sciences. His motto: “Innovation is a profession that you can learn”. At Pimcy he focuses on to organize en learn for Pimcy.

Peter Stooker
Peter Stooker (NL)
Innovation accelerator
Hannelore Albrecht
Hannelore Albrecht (NL / AT)
Care & Innovation accelerator

Hannelore helps organizations to create a creative and visual way to tackle issues. She brings business processes and provides insight into bottlenecks and possibilities for innovation. Hannelore has in-depth knowledge of long-term care and the social domain, and at Pimcy focuses on the components innovate en learn for Pimcy.

Stéphane has been working with large and/or small organizations for more than 20 years setting up a Human Centric Design process. He adapts the Design thinking process to an innovative and pragmatic workshop approach: Design Sprint in all its forms. Stéphane teaches, among other things, the French-language Design Thinking courses which Pimcy gives for Cevora and lives in Brussels. Stéphane focuses on innovate en learn for Pimcy.

Stephane Letisse - Pimcy
Stephane Letisse (BE/FR)
Service Designer
Denisa Nica - Pimcy
Denisa Nica (BE/FR)
Service Designer

Denisa is an experienced service and experience designer, scrum master and trainer. She has broad experience in setting up Design Thinking as a consultant within business services and lives in Brussels. Denisa teaches, among other things, the French and English courses Design Thinking which Pimcy gives for Cevora. Denisa focuses on innovate en learn for Pimcy.

Hugo has years of experience with “lean” innovation. Motto; “Trying is easier than predicting”. For Hugo, people are key to change, so he has specialised as a team coach. Hugo has a holistic view on the topic, and can be involved in organize, innovate en to learn. 

Hugo Bakkenist
Hugo Bakkenist (NL / IT)
Innovation accelerator
anja desmedt pimcy
Anja Desmedt (BE)
marketing consultant

Anja helps companies and brands to build relevant and meaningful relationships with their customers throughout the life cycle. Anja is specialized in CRM, customer segmentation, customer journey, everything with focus on the customer. Anja focuses on innovate en learn for Pimcy. She facilitates in both the Dutch and French language.

We also regularly work with or for the following partner organizations

Our customers

This is what we do it for: helping customers achieve their goals.

Below you will find a selection of companies for whom Pimcy has provided innovation workshops or projects, either directly or in collaboration with another party. If you hover over the logo, you can also see what we have done.

Training Design Thinking (BE + NL), Design Sprint voor het Klimaatparlement (2021) en Train de trainer (2022)
Training Design Thinking (BE + NL), Design Sprint for the Climate Parliament (2021) and Train the trainer (2022)
Workshops Customer Journey Mapping (2021)
Workshops Customer Journey Mapping (2021)
Bouwen van een innovatie ecosysteem wereldwijd incl implementatie Qmarkets (sinds 2020)
Building an innovation ecosystem worldwide including implementation Qmarkets (since 2020)
Consultant portfoliomanagement, ideation traject, software implementatie Edison365 (sinds 2018)
Consultant portfolio management, ideation trajectory, software implementation Edison365 (since 2018)
Design Thinking Training 2020 voltallig personeel
Design Thinking Training 2020 all staff
Trainee opleidings traject + train-de-trainer (2019, 2020)
Trainee training program + train-the-trainer (2019, 2020)
Opleiding Innovatie/ Design Thinking (2018, 2019)
Training Innovation / Design Thinking (2018, 2019)
Summerschool BDO Advisory (2019)
Summer school BDO Advisory (2019)
programma rondom service cultuur (2019 - 2020)
service culture program (2019 - 2020)
Opleidingen Design Thinking via Cevora
Training Design Thinking via Cevora
3 groepen Design Thinking training (2019)
3 groups Design Thinking training (2019)
Workshops op Cosun innovatiedag (2018, 2017)
Workshops at Cosun innovation day (2018, 2017)
Inrichten proces innovatie board, strategie vormgeven, organisatie innovatieweek, aanzet portfoliomanagement (2018)
Set up process innovation board, design strategy, organization innovation week, start portfolio management (2018)
Docent Masterclass Strategisch PPM (2021, 2022)
Teacher Masterclass Strategic PPM (2021, 2022)
Design Thinking trainingen
Design Thinking training
Portfolio management workshop en external challenger portfolio mgmt  (2019)
Portfolio management workshop and external challenger portfolio mgmt (2019)
Ontwikkeling opleiding innovatiemanagement (2022)
Development of innovation management training (2022)
Van idee naar klantwaarde en klantevent (2017)
From idea to customer value and customer event (2017)
Trial XiBE (2019)
Trial XiBE (2019)
Workshops Design Thinking (2018)
Workshops Design Thinking (2018)
Design Thinking trainingen (2019, 2020)
Design Thinking training courses (2019, 2020)
Trainer Design Thinking en Waardeproposities sinds 2020
Trainer Design Thinking and Value Propositions since 2020
Design Thinking training
Design Thinking training
Management workshop, design thinking training, a day in the life of a startup (2018)
Management workshop, design thinking training, a day in the life of a startup (2018)
Design Thinking training
Design Thinking training
3 groepen training Design Thinking (2019)
3 groups training Design Thinking (2019)
workshop Playing Lean en innovation readiness (2018)
workshop Playing Lean and innovation readiness (2018)
Workshops innovatieteam (2019)
Workshops innovation team (2019)
Summerschool Jonge Veranderaars 2017
Summer School Young Changeists 2017
Workshop waarde propositiecanvas en teamontwikkeling
Workshop value proposition canvas and team development
Innovatieroadshow op 5 locaties (2018)
Innovation road show at 5 locations (2018)
Design Thinking trainingen
Design Thinking training
Design Thinking training
Design Thinking training
Playing Lean (2017)
Playing Lean (2017)
2 daagse workshop scaling up (2018)
2 day workshop scaling up (2018)
Vaste trainer voor Design Thinking sinds 2016
Permanent trainer for Design Thinking since 2016
coaching interne startup, diverse trainingen lean startup/ design thinking (2016)
coaching internal startup, various training courses lean startup / design thinking (2016)
workshop idee generatie, coördinatie en uitvoering A day in the life of a startup (2016)
workshop idea generation, coordination and implementation A day in the life of a startup (2016)


Ann Goossens
Ann Goossens
Program manager Infrabel

We called Joyce at the moment we were looking for a trainer to set up our first innovation training program for trainees. She listened carefully to understand our goals and our context, she challenged our initial ideas and developped a tailor made proposal that addressed much more than what we had in mind: more than learning tools and techniques, we have a program that involves our whole organization to ensure what trainees learn is not 'lost' at the end of the program but becomes' built-in 'our ways of working, a program where trainees develop the '21 century capabilities' and become entrepreneurs within a self-managing team, a program that supports our culture change program Go Blue to develop Infrabel towards an agile, attractive and innovative organization. She was also a perfect coach for me as I am setting up and managing this project within Infrabel ICT. I would definitely recommend to contact Joyce for your innovation related change project.

Mark Toonen
Mark Toonen
Royal Cosun
Innovation Manager Royal Cosun

In two consecutive years, Joyce made her formidable contribution to the “Cosun Innovation Day” by providing a number of very educational and fascinating workshops. These customer-specifically tailored workshops have contributed to a great extent to offer new insights in the field of properly and quickly mapping the customer's wishes: Customer Journey mapping, Playing Lean and Value Proposition Canvas. One by one very inspiring, relevant and fun workshops!

Vera op den Brouw
Vera op den Brouw and Ingrid Daemen
Senior Patent Attorney / Association Partner and Business Unit Assistant, AOMB

We have deployed “A Day in the Life of a Startup” in honor of our 50th anniversary with a select group of colleagues and clients. The setup, variety, tension and time pressure of this serious game ensured that you got sucked into it. As a result, we have been able to strengthen the personal bond with clients and we have learned that too many developments in business services are still based on assumptions. We will deal with this differently from now on.

Joep Kolijn
Joep Kolijn
Innovative Connector GGzElab

The Pimcy approach is distinctive because theory is immediately translated to one's own situation. We still use a number of the tools provided to ensure that we always reason from the customer in our innovation processes.

Willem Knaap
Willem Knap
Innovation manager Rabobank

Joyce did a good job last year with the initial set-up of portfolio management for Rabobank innovations. She is very knowledgeable, hands on and a lot of fun to work with.

Teun Oosterbaan
Teun Oosterbaan
The Beagle Armada

This was a really nice training #designthinking. Currant from the porridge and also directly applicable at healthcare institutions. And also customer of the quarter Pimcy BV | Innovation & Portfolio Management Thanks Joyce Oomen.

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