Etienne Garbugli interviews Joyce Oomen

Who is Etienne Garbugli?

Etienne Garbugli is the author of Lean B2B, one of my favourite books. Etienne Garbugli has interviewed me about my experiences in the innovation domain. We spoke about the challenges of innovation in a B2B environment, the 3 Horizons model and the learnings I had from reading his book. It was really nice talking to Etienne and there are some good learnings in the article. You can find the article and podcast over here;

Innovation Consultant Joyce Oomen on The Right Time to Think About Innovation