Series B2B vs B2C

Differences in B2B and B2C: the customer touchpoints (part 8/8) What are customer touchpoints? Customer touchpoints are the moments when a customer comes into contact with the organization through a particular channel. This can be via a website, the operator, ...

Differences in B2B and B2C: repeat purchases Repeat purchases are purchases from a customer who has already made a purchase. Another word for this is retention. The customer experience is particularly important here. After all, a satisfied customer will return more quickly. It costs…

The shift from product-centric to customer-centric thinking has made mapping customer journeys an essential part of the work of marketers today. Customer journey mapping in business-to-business markets and business-to-consumer markets has similarities, but also eight crucial differences….

In the digital age, mapping customer journeys is an essential part of marketers' work. Underlying the emphasis on this key point is the shift from product-oriented to customer-oriented thinking. Customer journey mapping in business-to-business markets ...

Crucial in the work of marketers in the digital age is mapping customer journeys. The change from product-oriented to customer-oriented thinking is the basis of the emphasis on this core point. Customer journey mapping in business-to-business markets and business-to-consumer markets ...

An essential part of the business of marketers today is mapping customer journeys. This is due to the change from product-oriented to customer-oriented thinking. Customer journey mapping in business-to-business markets and business-to-consumer markets has similarities, but also eight crucial differences. In…

Mapping customer journeys has become an essential part of marketers' work as they shift from product-centric to customer-centric thinking. Customer journey mapping in business-to-business markets and business-to-consumer markets has similarities, but also eight crucial differences. In a series ...

Difference in numbers of customers Due to the shift from product-oriented to customer-oriented thinking, mapping customer journeys has become an essential part of the work of marketers. Customer journey mapping in business-to-business markets and business-to-consumer markets has similarities, but also eight crucial ...

Eight differences between B2B and B2C with impact on the customer experience In recent years, customer journey mapping has become an important method to optimize the customer experience. With this method you, as a supplier, put yourself in the shoes of your customer and ...