The Kano model as a basis for product innovation strategy The Kano Model was developed in the 80s by professor Noriaki Kano. It is based on the insight that improving and adding product features does not automatically lead to higher customer satisfaction….
Life Cycle Management
In this article I show how you can optimize product life cycle management by looking at it from an innovation perspective. By combining different models, namely the 3 Horizons model, the Ansoff model, the BCG matrix and the 4x4 innovation matrix, I come to 12 possible product strategies that you can apply within product life cycle management.