In dit artikel laat ik zien hoe je product life cycle management kunt optimaliseren door hier vanuit een innovatieperspectief naar te kijken. Door verschillende modellen te combineren, namelijk het 3 Horizons model, het Ansoff model, de BCG matrix en de 4x4 innovatiematrix, kom ik tot 12 mogelijke productstrategieën die je kunt toepassen binnen product life cycle management.
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When you read articles about innovation and specifically about new product failure rates, often Harvard Business School professor Clayton Christensen is quoted. It is claimed that he has said that “there are over 30,000 new products introduced every year, and…
Our first English update! We cover interpretation: how do you translate collected data into valuable insights? Client of this quarter is Tech Data.
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